Work
Education
The University of North Carolina at Chapel Hill, B.A. in Media Production
Second B.A. Spanish
Experience
NextUp Solutions
director of Marketing
Nov 2019 - Current
Led the development and implementation of comprehensive marketing strategies for NextUp Solutions and its Exelaration unit, building the brand from scratch
Created and executed comprehensive multi-channel marketing campaigns, including email marketing, digital advertising, content creation, SEO tactics, social media management, and website development.
Effectively managed HubSpot CRM to streamline customer relationship management, track leads, and optimize marketing alignment
Successfully launched a range of Agile services and tech training programs, driving significant business growth and generating increased demand
Achieved outstanding performance in GoogleAds and website analytics, with website traffic nearly tripling over a three-year period
Took a proactive role in sales activities, consistently updating materials to showcase the latest Agile and technology services and forging strategic partnerships
World Learning
Senior marketing coordinator
July 2018 - Nov 2019
marketing coordinator
March 2017 - July 2018
Led all digital and direct marketing initiatives for The Experiment in International Living, World Learning Inc.'s flagship program, driving brand awareness and participant engagement
Produced compelling content for various digital channels, including web, marketing emails, digital advertisements, blogs, social media, landing pages, flyers, catalogs, and more.
Managed The Experiment's social media accounts, overseeing the editorial calendar, executing paid campaigns, and monitoring performance metrics.
Planned, executed, and monitored digital advertising campaigns and optimized landing pages within Google Ads to maximize reach and conversion rates.
Implemented and managed email marketing automation, overseeing both regular communication and specialized email campaigns.
Utilized Adobe InDesign to design visually appealing flyers, advertisements, postcards, and other collateral materials.
Provided branding and logistical support for events such as conferences and information sessions, ensuring cohesive brand representation and seamless event execution.
Eversheds Sutherland
marketing assistant
March 2016 - March 2017
Managed website content, including attorney biographies, practice pages, and sub-sites, ensuring accurate and up-to-date information for optimal user experience
Coordinated and executed various digital communications, including marketing emails, webinars, and weekly newsletters
Provided design support for a range of marketing materials, including flyers, advertisements, brochures, and other collateral, ensuring brand consistency and visual appeal
Successfully planned and executed both internal and client events, delivering seamless experiences and providing on-site support for smooth event operations
The Local Palate
Writer & marketing assistant
Sept 2015 - March 2016
Pitched, wrote, and edited content for magazine’s website including interviews with chefs, restaurant guides, and culinary reviews
Created a 12-page culinary guide advertisement for the state of North Carolina, The Local Palate’s largest paid advertising opportunity to date
Assisted with market research and social media content development
BiblioLabs
marketing manager
August 2014 - Sept 2015
In charge of creating all print materials, marketing emails, and newsletters
Managed all social media channels and website updates
Successfully completed a branding launch for BiblioLabs products
Certifications
Certified ScrumMaster (CSM)
HubSpot Email Marketing Certified
HubSpot Social Media Certified
Hootsuite Marketing Certified
